In 1982 the Seiko Watch Corporation launched the Lorus brand to compliment the Seiko and Pulsar offering.  Its mission was simple; to make low cost watches available to all without forsaking style, quality or technology. Lorus watches were an instant hit with consumers because of their unique design and the bright colours of some models. Many models include additional features like solar power, dual digital-analog displays, alarm chronograph, among other features. Straps are leather or stainless steel on most models.

The Lorus collection offers men, women and children exciting designs, outstanding build quality and remarkable value.  With every movement made to the highest standards by Seiko Watch Corporation factories, the watches are built to last. Lorus watches are affordable with a good price / quality ratio.